Palmetto Mornings: 11/24/15 Bob Caporale – Author, “Creative Strategy Generation”
We all know that writing music is an extremely creative process. Executive leader, strategist, and musician/composer, Bob Caporale says the same holds true for developing business strategies, and he wants to show us how these two worlds coincide. Caporale shares his diverse talents in CREATIVE STRATEGY GENERATION: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth (McGraw Hill Education, August 2015), detailing a pitch-perfect mix of mind-expanding theory and practical techniques to help unlock the artistic strategist inside all of us.
www.composingstrategy.com
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